La Passione is a new brand of direct-to-consumer sportswear that has grown quickly in both the number of products it sells and the number of markets it serves. Because of this, it decided to build a stronger infrastructure to power the 7 commerce sites that support sales around the world.

For La Passione, we set up a PIM/DAM solution for the integrated and centralized management of product information to support the natural growth of the business and the evolution of the offering.

• PIM/DAM infrastructure set-up and data model
• Integration with ERP and Shopify e-commerce via API
• Centralized management of all product information dimensions (multimedia, descriptions, variants, prices, currency) for each country and language