Predicting Products Potential
Before beginning production, one of the key processes at a fashion and accessory company is assessing the commercial viability of new product collections developed by the style department.
We developed a digital crowdsourcing application for Marchon in which raters (Regional Sales Directors, Sales reps, and key dealers) can view new products and their key features online and rate them by voting on various evaluation criteria. It was possible to create a dashboard with accurate production and sales projections thanks to the feedback that was gathered from raters all over the world.
- Concept and design of the solution
- Web application development (catalog management, rating session, dashboard)
- Set-up and design of a PIM / DAM system capable of managing all product-related information
August 29, 2022